I'm Doing It Again Baby! is the second studio album and major-label debut by Norwegian singer-songwriter Girl in Red, released on 12 April 2024, through Columbia Records. Serving as the follow-up to her 2021 album If I Could Make It Go Quiet, it has been preceded by the release of three singles between February and March 2024: "Too Much", "Doing It Again Baby" and "You Need Me Now?", a collaboration with American singer-songwriter Sabrina Carpenter. To promote the album, Girl in Red embarked on the Doing It Again Tour, which started on 16 April 2024.