It Goes On is the debut studio album by the English rock band Westside Cowboy. It was released on 21 August 2026 by Island Records. The band recorded most of the album at Greenmount Studios in Leeds with the producer Loren Humphrey; two songs use recordings made during pre-production at Humphrey's home in Upstate New York. They intended the record to sound youthful and immediate, retaining the two-guitar, bass-and-drums foundation and shared lead vocals of their concerts.