In and Out of Consciousness: Greatest Hits 1990–2010 is the second greatest hits compilation album by the English singer-songwriter Robbie Williams, after his first greatest hits compilation, Greatest Hits, which was released in 2004. The album, which features 39 songs, was released in October 2010 and is his last album under his recording contract with EMI. The lead single of the album is "Shame", co-written by and featuring fellow Take That member Gary Barlow. The song is their first collaboration in 15 years since Williams left Take That in 1995.